St. Vlas is located directly on the Black Sea coast and is among the fastest developing summer destinations in Bulgaria.

The town is only 4 km north of Sunny Beach, the biggest Bulgarian resort, and is overlooking the entire sea bay and the ancient town of Nessebar. St.Vlas, Sunny Beach and Nessebar together form the largest summer tourist megapolis in Bulgaria, where all kind of entertainment and services are available, and every taste is catered for.

St.Vlas is located at the eastern foothills of the Stara Planina mountain range and directly on the Black Sea coast. The town is very popular for its mixed Mediterranean climate - mountain and sea airflows combine in a specific circulation, which clears the air and make the climate very suitable for treatment of respiratory diseases.

St.Vlas has a great panoramic view – it lies opposite Sunny Beach in the same sea gulf and the twinkling lights of the resort illuminate the night horizon, whilst the impressive silhouette of the mountain stands behind St.Vlas.