The Annual Dubai Shopping Festival (DSF)
The Dubai Shopping Festival (DSF), known in Arabic as 'Layali Dubai', was first started in February 1996 by the Dubai government as purely a retail event aimed to promote trade in Dubai. Since then it has become an annual shopping, entertainment, and cultural extravaganza that continues to promote tourism in Dubai and draws people from around the world each year.
On February 15, 1996, the travel industry in the Middle East heralded the beginning of a new dawn - the birth of the most impressive shopping entertainment mega event. An entirely new concept, it succeeded brilliantly in showcasing what co-operation between private sector and public sector could do to create a mind-boggling achievement.
Initially, Dubai Shopping Festival was conceived as a pure retail event, the primary aim of which was to revitalise the retail trade in Dubai. It was later developed into a comprehensive tourism product in line with Dubai's far-sighted stance to set global standards in every field
Dubai Shopping Festival is basically a shopping paradise. Dubai is know around the world as such a paradise throughout the year, but they really lay out the red carpet during shopping festival month, with over 2,300 retails outlets participating, that offer everything imaginable from gold, perfume, haute couture, cars, electronics to handicrafts and textiles.
Along the lines of the stature that Dubai has achieved with its clarity of vision, innovation, initiative and drive, the Festival was shaped under the committed leadership of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai.
As months of preparations went into creating Dubai Shopping Festival, the shopping festival matured into a major retailing and entertainment extravaganza. The rest is history.
Today, one of the biggest beneficiaries of the event is the tourism sector. Hotels, travel agents and tour operators contribute to the selling of the event worldwide and it would be fair to assume, run at the peak levels of operation during the event.
Every year, Dubai Shopping Festival lives up to its promise of staging the most exciting activities for the whole family inspired by the theme One World, One Family, One Festival. As universal brotherhood, happiness, excitement, joy and adventure became the signature trademarks of Dubai Shopping Festival, the Festival itself became a tribute to the inherent ambition and strength of the people of the United Arab Emirates. Local and multinational brands acknowledged their faith in the event, and brands like Visa, Pepsi and Emirates Airlines became partners to DSF's growth.
Most hotels and appartments also get involved offering special offers during the period, even the world famous Burj Al Arab is included in the hotels. With all these special discounts available many would feel that would suffice, but Dubai goes quite a few steps further. They are scores of raffles that offer very attractive prices outlined below, and Emirates and most other airlines flying out of Dubai offer discounted airfares and much needed excess baggage allowances during the festival.
There are other events as well, including international fashion shows, children's events, streetside performances, nightly fireworks, film festivals, and many other cultural events that reflect the emirate's cosmopolitan character. Plus one of the biggest events of them all, the Dubai World Cup also takes place during the festival, and with a staggering US$ 12 million purse that makes it the richest horse race in the world - not something to miss.
The next DSF will witness fresh creative inputs and innovative promotions that will go a long way in attracting more visitors to the Emirate.
Dubai Lifestyle City - Dubai
The one spot on the planet where you can make a wish and hope it will come true. Dubai, the land of opportunity. The place which encourages you to dream big. The city that beckons people from around the world to explore professional avenues. And live the good life.
Dubai Lifestyle City is a multi-faceted development project that encompasses all the elements that make life so complete and fulfilling. A world-class sports academy with multi-sports venues, a 5-star luxury hotel, a 4-star sports hotel, a shopping center, a greenhouse with arboretum, residential condominiums, duplexes, apartments and luxury residential villas.
Ultimate living in Dubai at Dubai Lifestyle City
Dubai real estate
Member's Club
We've turned relaxing and unwinding into an art at the exclusive Member's Club. The Member's Club is an exclusive and private club facility for Dubai Lifestyle City residents.
Retail Complex
If you are a shopoholic, this will be paradise! The retail complex we've lined up for you at Dubai Lifestyle City is extravagant by any measure.
Theatre & Events
The spotlight will be on the fully equipped, ultra modern theatre, boasting of the best acoustics and stage fittings.
Fine Dining
If you have an appetite for the delectable things in life, our choice of restaurants will give you a gourmet experience you've never had before!
Villas
There are 5 types of villas, with 5 and 6 bedrooms. Set around a lush green golf course, the villas have spacious interiors and are furnished with stylish fittings.
Villettes
The villettes are mini replicas of a villa and will remind you of the beautiful homes that you find in history books and postcards of Tuscany.
Arboretum
A walk through the Arboretum is like taking a lesson on botany. Wild flowers, rare plants, splashes of vivid colours of flowers in bloom will take your breath away.
Luxury Spa
As you enter the portals of our serene spa, you'll find the world slowing down visibly. As the calming vapors of aroma embrace you and the tinkling of water from the fountains fill your senses like celestial music, you'll understand what it really means to escape.
Fashion & Art
If you are an art enthusiast, you'll discover a palette of the most promising artists in the Art Colony
Like its stylish skyscrapers that aim to touch the sky, Dubai's economic growth has been meteoric. It's rapidly developing free trade Zones and tax free policy has put it on an equal footing with the world's most prestigious financial cities.
And, it's only a matter of time before Dubai will take on the mantle of the commercial hub of the world. Professional success is mirrored in Dubai's standard of living. Luxurious accommodation, state-of-the-art education and health care facilities and exciting entertaiment make it a place that you'd like to call home. The Dubai Shopping Festival (DSF) is ready to take off.
|